Centro Tyrone Guzmán modernized its communications, strengthened donor relations, and streamlined internal processes with LIPT Media’s strategic consulting.
About the Client
Centro Tyrone Guzmán is Minnesota’s oldest and largest Latino-led nonprofit organization, serving the community for over 40 years. They focus on education, culture, health, and youth leadership, with programs designed to empower families and strengthen community ties.
The Challenge
While Centro had strong programs and deep community trust, their communications systems were fragmented. Staff lacked a unified process for content requests, the website and branding needed updating, and donor communications were not optimized to inspire long-term giving. Centro needed clarity, structure, and modern tools to amplify their impact.
Our Approach
Empowering a Nonprofit with Strategy, Branding, and Digital Tools
LIPT Media partnered with Centro to design a comprehensive communications strategy tailored to nonprofits. We focused on aligning their external image with their mission and creating systems that made day-to-day work more efficient.
Our work included:
Brand DNA Proposal: Redefined messaging and visual identity to reflect Centro’s values and community-driven mission.
Website & Digital Strategy: Recommendations for redesigning the site to improve usability, storytelling, and donor visibility.
Work Order System: Implemented a streamlined process for staff to submit communication and design requests, reducing confusion and delays.
Staff Training: Conducted a two-hour workshop on social media best practices, event photography, and internal communications using Asana.
Fundraising Support: Developed communication strategies for donor outreach, including storytelling frameworks and impact-driven messaging.
The Results
Improved Efficiency: Staff adopted new workflows that saved time and created accountability for communication tasks.
Stronger Donor Engagement: Donor communications were redesigned with clearer messaging and impact stories, positioning Centro for stronger fundraising campaigns.
Staff Capacity Building: Team members reported increased confidence in using digital tools and creating content for events.
Brand Consistency: A clear set of guidelines now ensures all communications reflect Centro’s mission and resonate with stakeholders.
Visual Proof
“Working with LIPT Media gave us the structure we were missing. Now we have systems, a clearer voice for donors, and a team that feels more confident in sharing our story.”
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