About the Client
Maki Co. Boutique is a family-owned business born in Cali, Colombia – a city known for its vibrant culture, music, and colorful spirit. The brand celebrates Colombian artistry through handcrafted jewelry, leather sandals, and woven bags made by local artisans using traditional techniques passed down through generations.
Maki Co’s mission is to share a piece of Colombia’s soul with the world — highlighting the warmth, creativity, and sustainability of its people and communities.
The Challenge
When Maki Co approached us, the brand existed only as an idea — a dream to bring artisanal Colombian craftsmanship to the international market. They needed a full 360° digital foundation:
A strong and cohesive brand identity that reflected authenticity and culture.
A visually appealing Shopify website to sell handmade products internationally.
Professional photos and videos to showcase the detail and quality of each piece.
Social media setup and ad campaigns to build awareness and drive initial sales.
Our Approach
Bringing Colombian craftsmanship to the digital world
Client: Maki Co Boutique
Industry: Handmade Jewelry & Accessories
Services Provided: Brand identity, logo design, photography, website development (Shopify), social media management, digital ads, and SEO strategy.
At LIPT Media, we built Maki Co Boutique from the ground up — transforming a vision into a digital brand ready to grow.
Our process included:
Brand Discovery: We designed the logo and visual identity inspired by the colors and textures of Colombian nature and culture.
Website Development: We created a Shopify website optimized for both storytelling and sales, highlighting the artisanal details and sustainability message.
Product Photography & Content Creation: We produced lifestyle and product photos that authentically capture the handmade quality of each piece.
Social Media Launch: We opened and branded Maki Co’s Instagram and Facebook accounts, creating a cohesive aesthetic and tone.
Ads & SEO: We developed ad campaigns to increase visibility and optimize the site for search engines — ensuring Maki Co could be found by its ideal audience in the U.S. market.
The Results
A complete brand identity that reflects the heart of Colombia.
A fully functional Shopify store integrated with social media and analytics.
Consistent visual storytelling across platforms.
Organic traffic growth and increased engagement from target audiences in the U.S. and Latin America.
