Client: Vibrant Technologies
Industry: IT Hardware & Asset Disposition (ITAD)
Services Provided: Social Media Management, Email Marketing, Content Strategy, and Performance Analytics
About the Client
Vibrant Technologies is a leading provider of refurbished IT hardware and IT Asset Disposition (ITAD) services, serving clients across industries with high-quality, sustainable technology solutions.
With over two decades of experience and certifications like R2v3, Vibrant has built a strong reputation for trust, quality, and innovation in IT lifecycle management.
The Challenge
Vibrant Technologies wanted to elevate its digital presence and strengthen its position as a credible, forward-thinking IT partner.
While the company had a strong operational foundation, it needed a consistent and strategic digital voice — one that communicated its technical expertise while staying engaging and accessible across multiple platforms.
Our Approach
Positioning a trusted IT brand for the digital era
LIPT Media developed and implemented a multi-channel digital strategy that combined social media storytelling, data-driven content, and targeted email campaigns.
Our work included:
Managing and creating content for Instagram, LinkedIn, and TikTok — balancing technical authority with creativity.
Designing static posts, carousels, and videos that highlight Vibrant’s ITAD expertise, sustainability values, and industry certifications.
Developing and optimizing email marketing campaigns to nurture client relationships and promote services.
Tracking performance metrics and delivering regular insights to guide future strategy.
Each piece of content was designed to translate complex IT concepts into clear, engaging, and visually appealing stories that resonate with business decision-makers.
The Results
Strengthened Vibrant’s brand visibility across all platforms.
Increased engagement rates and email open rates through optimized campaigns.
Consistent digital identity reflecting the brand’s credibility and technical expertise.
Positioned Vibrant as an innovative, sustainable, and trusted IT solutions provider.
