PR CAMPAIGNS WITH PURPOSE — FOR BRANDS OF EVERY SIZE

You might think public relations is reserved for Fortune 500s. But here’s the secret: PR is often more impactful for small and medium-sized organizations — because your story, voice, and credibility matter more than your budget.

Why PR still matters (and maybe more now):

The global PR industry is booming — projected to reach $112.9 billion by 2025, growing at over 6 % annually. PRLab | B2B Tech PR Agency Meanwhile, 84 % of communications leaders report greater involvement in strategic decisions by executives this year, proving PR is no longer “just marketing.” Cision

But here’s the twist: almost half of communications teams (44 %) admit they struggle to tie PR metrics to business outcomes like revenue or leads. Cision That’s where smart strategy and modern tools make the difference.

The power of PR beyond press coverage:

• Media coverage from PR doesn’t just get you visibility — it builds organic referral traffic that often converts at 3× higher rates than paid content. Boutique PR for Ambitious Companies

• Quality matters more than quantity. A mention in a relevant, trusted outlet can be worth more than dozens of low-value placements. We analyze sentiment, authority, and reach — not just clippings. Agility PR Solutions+1

• In 2025, 37 % of communications professionals already leverage generative AI for content optimization, and 75–80 % plan to use AI tools for media monitoring and data analysis. Cision+1

How LIPT Media makes PR work for you:

• We don’t guess — we build campaigns rooted in data, narrative, and AI-enhanced insights.

• Tailored outreach: from local media to national publications, we carefully match your message to the right audiences.

• Event strategy + journalist activation: we connect you to speaking opportunities, media rounds, and partnership features.

• Real-time adjustment: using AI and media monitoring, we adapt to what’s happening in the field — so your campaign stays relevant and resonant.

What you’ll gain:

• Visibility among key audiences and potential partners

• Strengthened credibility & trust

• Driven website traffic and qualified leads

• A narrative you control, not one imposed on you

Let’s build your PR strategy — together.

Whether you’re a solopreneur, an NGO, or a growth-stage business, we’ll find the angles, tools, and tactics that work for you. Reach out for a free strategy conversation and let’s craft the story you deserve.